earl of east | shinrin-yoku | air freshener
An earthy blend of cedarwood, oakmoss and black pepper.
Shinrin-yoku is inspired by the japanese ritual of forest bathing.
Its earthy-mossy aroma eludes to the wet forest floor, instantly transporting you back to nature.
Taking in the forest atmosphere is proven to lower heart rate, reduce stress, and improve your immune system, making this scent the perfect boost for your overall well-being.
Place this air freshener in your car, camper, wardrobe, workspace, gym bag, or wherever else you fancy.
You can top it up + extend its life by spraying it with your favourite room spray.
An earthy blend of cedarwood, oakmoss and black pepper.
Shinrin-yoku is inspired by the japanese ritual of forest bathing.
Its earthy-mossy aroma eludes to the wet forest floor, instantly transporting you back to nature.
Taking in the forest atmosphere is proven to lower heart rate, reduce stress, and improve your immune system, making this scent the perfect boost for your overall well-being.
Place this air freshener in your car, camper, wardrobe, workspace, gym bag, or wherever else you fancy.
You can top it up + extend its life by spraying it with your favourite room spray.
details + materials
+ Size_ 10 x 7 cm
+ Scent Notes_ Cedarwood | oakmoss | black pepper
+ Ingredients_ Paper | card | botanical | essential Oils
Scan the QR code on the back of your air freshener to discover the scent story and its accompanying playlist - there are some great tunes in there.
About — Earl of east
Earl of East is creative business founded by Niko Dafkos and Paul Firmin in 2014.
What started out as a shared passion project, has grown organically from side-hustle to a business with a team of 18 located in London.
A love of fragrance and a desire to build something of their own led us to develop our own line of home fragrance products, which has since expanded from just three candles to a line that encompasses, candles, incense, home mists and bath and body products, all of which are produced by us in London.
They now have over 230 stockists worldwide and in September 2019 they launched a debut book {The Scented Candle Workshop} with Kyle Books in the UK and USA.
The brand has 4 pillars, Create, Curate, Collaborate and Community, this foundation weaves through everything they do as a company. Back in 2017 production demand allowed it to open a bigger studio and to create a lifestyle store supporting independent brands, bringing to life theses pillars, by hosting workshops of their own and providing a space for other creatives to do the same.
The Hackney space has been featured in titles like Vogue and Wallpaper and quickly found a following despite its back street location. In 2018 the brand opened a second location in London's landmark development; Coal Drops Yard. This flagship location has allowed us to increase the brands that they worked with and to showcase our own craft further by pouring the candles for the store on site, and in full view of our customers and passers by.
They have enjoyed brand partnerships with the likes of The Botanist, Mulberry, Canon, Lululemon and Peroni, and they hold popular candle making workshops in our studio and stores in Hackney and Kings Cross. Also, they have recently opened a third space in Islington as a 3 month residency.
