jorum studio | arborist
The Green Man — a study of humanity’s visceral and tempestuous relationship with nature.
Arborist is an ode to enchanting woodlands, the likes of which are found across our native Scotland.
Be warned, Arborist is not just lumber. It is an imagined day-in-the-life of a Virideer.
Arborist possesses a rugged opening mellowing into sun-bleached woods, malted cereals and worked-skin. A symphony of nature untamed.
The core structure of Arborist is redolent of many great Scots timbers; their leaves, flowers, fruits, roots and soil being the quintessential portrait of the forest.
Arborist presents a unique blend of raw flowers, botanicals, resin sap, underwood and surprising forest fruits. Resolutely sylvan and intriguingly multifaceted with more than a hint of human skin, oily tool and distilling elixirs haunting from afar.
The Green Man — a study of humanity’s visceral and tempestuous relationship with nature.
Arborist is an ode to enchanting woodlands, the likes of which are found across our native Scotland.
Be warned, Arborist is not just lumber. It is an imagined day-in-the-life of a Virideer.
Arborist possesses a rugged opening mellowing into sun-bleached woods, malted cereals and worked-skin. A symphony of nature untamed.
The core structure of Arborist is redolent of many great Scots timbers; their leaves, flowers, fruits, roots and soil being the quintessential portrait of the forest.
Arborist presents a unique blend of raw flowers, botanicals, resin sap, underwood and surprising forest fruits. Resolutely sylvan and intriguingly multifaceted with more than a hint of human skin, oily tool and distilling elixirs haunting from afar.
details + materials
+ 30ml
Impression__
+ Quince | Honey | Saffron | Osmanthus Absolute | Burdock
Fade__
+ Mugwort | Oud | Tuberose | Myrrh Absolute | Spruce Resin | Douglas Fir | Labdanum | Jatamansi | Malt | Lichen.
Ingredents_
+ Alcohol Denat., Parfum (Fragrance), Dipropylene Glycol, d-Limonene, Geraniol, Isoeugenol, Linalool, Eugenol, Benzyl Salicylate, Citral, Benzyl Alcohol, Farnesol, Citronellol
About - Jorum studio
Jorum Studio is an independent fragrance house based in Edinburgh, Scotland. It was founded in 2018 by Scottish perfumer Euan McCall, and partner, Chloe Mullen. Jorum Studio offers an ever-evolving perspective on fragrance, blending classical techniques with innovative and unique compositions. Largely influenced by the natural world, the resulting fragrances are modern and poetic, capturing the beauty of nature with an unconventional spirit.
Perfumer Euan McCall attributes his lifelong interest in fragrance and nature to his grandparents, who had a business in horticulture. They composed stunning gardens all over the UK and beyond, and were passionate about beautiful plant aromas. Euan created fragrances for a number of brands before starting his own fragrance house.
“I feel that Northern European perfumers have a slightly different sensibility – we have less quotidian aroma experiences that inform traditional perfumery, the cornerstones of training as a perfumer. Perfumers hailing from other parts of the world are surrounded by highly aromatic plants and nature. Our smell landscape is different up here – muted, more intimate and slightly flatter but perhaps denser. We are forced to seek exotic aroma-scapes alongside our native ones and as such we tend to have this additional, more rugged sensibility that is forged from our need to search and assess aromatic subjects that are less giving.”
Each Jorum fragrance begins as a concept, which becomes an expansive mixed media mood board before formulation begins. The artworks and packaging are designed by co-founder Chloe, who also manages business operations including sourcing raw material and overseeing logistics. Every aspect of production is done in-house by a small multidisciplinary team.
“It is so important for us that each Jorum creation is new, original and of quality which we hope ultimately progresses the narrative – we aren’t interested in trends or trying to copy existing works. We do Jorum and hope many people enjoy what we do.“
— Euan McCall
