jorum studio | carduus
Nemo me impune lacessit – the Order of the Thistle. The defiant motto of Scotland, an ancestral virtue.
Unashamedly polarizing, Carduus is a blend of jagged leaves, herbal seeds and xeric barks.
Carduus assaults with a potent crash of warm gustatory herbs, tingling seeds and defensive leaves. This dry herbal bouquet prevails over medicinal botanicals, ardent barks and bruised molecules. The resulting effect conjures images of untold ceremony and ritual. The fragrance flirts with tradition; aged herbs and spices blended alchemically.
This romantic brew is woven with bundles of complex flower essences and fermented leaves before revealing sweet confections and pounded roots.
There is unusual buoyancy experienced with Carduus. Starting extremely rich, dense and laced with spices before shedding layers to reveal a veiled and noble incense facet that feels weightless
Nemo me impune lacessit – the Order of the Thistle. The defiant motto of Scotland, an ancestral virtue.
Unashamedly polarizing, Carduus is a blend of jagged leaves, herbal seeds and xeric barks.
Carduus assaults with a potent crash of warm gustatory herbs, tingling seeds and defensive leaves. This dry herbal bouquet prevails over medicinal botanicals, ardent barks and bruised molecules. The resulting effect conjures images of untold ceremony and ritual. The fragrance flirts with tradition; aged herbs and spices blended alchemically.
This romantic brew is woven with bundles of complex flower essences and fermented leaves before revealing sweet confections and pounded roots.
There is unusual buoyancy experienced with Carduus. Starting extremely rich, dense and laced with spices before shedding layers to reveal a veiled and noble incense facet that feels weightless
details + materials
+ 30ml
Impression__
+ Chamomile |Bengal Pepper | Honey | Clary Sage | Marjoram Tea | Myrtle | Vetch | Clove Bud | Hart’s Tongue.
Fade__
+ Musk-thistle | Heliotrope | Tormentil | Mahogany | Cocoa Absolute | Tobacco | Deertongue | Cherrywood
About - Jorum studio
Jorum Studio is an independent fragrance house based in Edinburgh, Scotland. It was founded in 2018 by Scottish perfumer Euan McCall, and partner, Chloe Mullen. Jorum Studio offers an ever-evolving perspective on fragrance, blending classical techniques with innovative and unique compositions. Largely influenced by the natural world, the resulting fragrances are modern and poetic, capturing the beauty of nature with an unconventional spirit.
Perfumer Euan McCall attributes his lifelong interest in fragrance and nature to his grandparents, who had a business in horticulture. They composed stunning gardens all over the UK and beyond, and were passionate about beautiful plant aromas. Euan created fragrances for a number of brands before starting his own fragrance house.
“I feel that Northern European perfumers have a slightly different sensibility – we have less quotidian aroma experiences that inform traditional perfumery, the cornerstones of training as a perfumer. Perfumers hailing from other parts of the world are surrounded by highly aromatic plants and nature. Our smell landscape is different up here – muted, more intimate and slightly flatter but perhaps denser. We are forced to seek exotic aroma-scapes alongside our native ones and as such we tend to have this additional, more rugged sensibility that is forged from our need to search and assess aromatic subjects that are less giving.”
Each Jorum fragrance begins as a concept, which becomes an expansive mixed media mood board before formulation begins. The artworks and packaging are designed by co-founder Chloe, who also manages business operations including sourcing raw material and overseeing logistics. Every aspect of production is done in-house by a small multidisciplinary team.
“It is so important for us that each Jorum creation is new, original and of quality which we hope ultimately progresses the narrative – we aren’t interested in trends or trying to copy existing works. We do Jorum and hope many people enjoy what we do.“
— Euan McCall
