one, two, where's my shoe | tomi ungerer
By tomi ungerer
An intriguing visual game for children aged 2-5 to find the simple shape of a shoe in Ungerer's charming and retro illustrations
+ Ages 2-5
By tomi ungerer
An intriguing visual game for children aged 2-5 to find the simple shape of a shoe in Ungerer's charming and retro illustrations
+ Ages 2-5
details + materials
+ Format_ Hardback
+ Size_ 215 × 175 mm (8 1/2 × 6 7/8 in)
+ Pages_ 32
About — Phaidon
Founded in Vienna in 1923 by Dr. Béla Horovitz, Frederick ‘Fritz’ Ungar, and Ludwig Goldscheider, Phaidon was named after the Greek philosopher Phaedo. Horovitz focused on creating quality books at affordable prices, while Goldscheider contributed elegant designs. The classic Phaidon book format debuted in 1937 with large publications on Van Gogh, Botticelli, and the French Impressionists, pioneering international co-edition publishing.
The Nazis' rise in Vienna forced Horovitz to move to England. For 14 years, Phaidon was distributed by George Allen and Unwin Ltd. Horovitz and Goldscheider expanded the large-format series with works on Donatello, Bellini, and Michelangelo. After the war, the company began innovative art publishing, including a critical catalogue of The Royal Collection and a 'pocket' series of art-history texts. The best-known title, The Story of Art, emerged from Horovitz's meeting with Ernst H. Gombrich, who wrote it after Horovitz encouraged him despite initial hesitation. The book has sold 8 million copies in 40 languages.
Béla Horovitz's sudden death in 1955 led to his son-in-law Harvey Miller directing Phaidon, maintaining high-quality scholarship. After being sold to Frederick Praeger Inc. in 1967, Phaidon struggled and was sold to Elsevier in 1974. Despite expansions in the 1970s, Elsevier found art books unprofitable. In 1981, four directors led a management buyout as Musterlin. Richard Schlagman bought Phaidon in 1990, restoring its reputation and launching new titles in London in 1991. Phaidon's design commitment and fair pricing earned global acclaim with releases like The Silver Spoon (2005) and Wallpaper City Guides (2006).
