details + materials_
+ Details_
+ Colour_ Glacier
+ Material_ Frame 100% Acetate | Hinge Steel | Cr39 Lenses
+ Origin_ Made in China
About — YMC
+ YMC was founded in 1995 by Jimmy Collins and Fraser Moss.
+ Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style” - You Must Create is both a mission statement and a call to action. Inspired by the influence of traditional workwear and military uniforms and merging them with a hallmark creative flair, Collins and Moss initially set out to create a brand around understated, functional garments, designed to stand the test of time.
+ A quarter of a century on, YMC continues to pour its encyclopaedic knowledge of subcultures, music and the arts including counter-culture and post-punk DIY attitude - into creating wearable yet directional collections that seamlessly capture the current zeitgeist, across menswear, womenswear and unisex designs.
+ After the passing of co-founder Fraser Moss, YMC appointed the brand's second-ever creative director Sage Toda-Nation in 2024. His direction looks to YMC's early days, channelling the spirit of the first collections, delving into the brand's rich history to rediscover designs and details that will be renewed and revisited in his collections going forward.
About — Cubbits
Cubitts is a modern British eyewear label founded in King’s Cross, London, in 2012–2013 by Tom Broughton. Built on a mission to rethink the traditional optics industry, Cubitts combines heritage craftsmanship with contemporary design, producing handcrafted spectacles and sunglasses designed to be worn, repaired, and kept for years.
Named after the Cubitt brothers, Victorian engineers who helped shape London. The brand draws inspiration from British industrial heritage, reflected in its signature hand-pinned hinge construction and meticulous production process.
Cubitts is known for its made-to-measure approach, offering multiple frame sizes and bespoke services to ensure a precise fit, alongside a strong emphasis on repair and long-term ownership rather than fast replacement. With workshops and stores across the UK and beyond, the brand has built a loyal following for its balance of quality, functionality, and understated style.
